LED Lighting Websites
For LED Landscape Lighting and Deck Outdoor Lighting, it is crucial to have a proper design and the right content to reach the given target audience. Here are the main characteristics that will best suit this type of site.
Aesthetically Appealing
First and foremost, any website that pertains to LED lighting is going to attract an audience that may be visually-oriented. To cater to that niche, vivid colors and contrasting combinations of them are necessary. A mere plain black and white site will not do (not to say that it ever would, but particularly not in this instance).
Body areas where there is a substantial amount of information in text form should be white background with black text. However, a colored and well-designed banner complete with logos, accreditations and telephone number are must-haves.
Pictures of the products being discussed must be placed carefully and should be cropped so that they are centered on the “subject” of the photo. Multiple photos should be taken an included in instances when angles and details matter.
Fully Functional
Naturally, all websites need to be functional. For an e-commerce based LED lighting website, use strong call to action language and benefit oriented elements to drive customers to place items in their carts, sign up for mailing lists and complete a purchase. A secure and speedy checkout system is imperative in order to ensure a maximum number of sales conversions.
Navigation in general has to be intact. It is best to group smaller subtopics into drop-down menus and place those below a few carefully selected main topics. That will comprise your site’s pages aside from the Home Page, Contact Us page, and About Us page.
Accurate and Informative
Light Emitting Diodes (LEDs) are a technology that has been around for decades, but their usage in lighting products is on an increasing upward trend. If you wish to attract a visitor audience who will view your company as credible, you must properly research LED lighting and related technologies.
Ask an editor or your web designer to cross check all tech specifications and factual data for accuracy. Remember that even if your site’s primary purpose doesn’t happen to be educational in nature, that doesn’t mean that you can skimp on completeness or precision.
Furthermore, your visitors may or may not be entirely aware of the functionality, applications and benefits of LED lighting products. Thus, the onus is on you to make all 3 of these issues clear. Discuss the energy efficiency, the long life, low heat emission and the lack of health hazards associated with LED technology.
If your site positions you as an online merchant, you must also be specific about why your products in particular are better than the competition. Prepare to go into detail about the exact wattage and energy consumption that each product features.