Mental Health Treatment Website Analysis
The Mental Health Treatment center website has a beautiful design and a logical construction. The purpose of the Psychological Care & Healing Treatment Center site is to help those who suffer from a variety of mental health conditions by offering insight and treatment options.
Excellent Subheadings on the Home Page
When you arrive at the home page, the visual appeal is matched perfectly with well-developed web content. An explanation of the mission of the site is given clearly in the first paragraph of content. This is then supported by multiple benefit-driven sub-headings introducing each subsection of the home page.
Emotion and benefit are so important in reducing bounce rate and encouraging conversions. A conversion on any given website may be a sale, in some cases. In other instances, a conversion may be a simple visitor action of contact (such as a message via a web form like that provided by the Mental Health Treatment site), allowing the user to become part of the mailing list.
In addition to touching the heart of a website visitor with headings like “Your Loved One Will Be Safe” and “We Will Help Your Loved One,” other subheadings lend credibility to the company’s services. Those include “Patient Testimonials” and “Owned and Operated by Licensed Clinicians.”
Call-To-Action Elements on Left Column of All Pages
All of the pages of the site (which are clearly navigated to using the buttons at the top of each page) feature a column of elements along the left hand side. These are all very Call-To-Action based items such as an embedded video, a Contact Us web form, a comparison chart, social media icons with a “Follow Us” heading, and so on.
A website should be designed, structured and voiced in such a way that it compels the visitor to act. If they simply observe the site and enjoy it, certainly they may return. However, repeat visits and increased click through rates are far more likely to occur when the visitor is instructed to do something that allows them to interact with the company that owns the website. The Mental Health Treatment site succeeds at this and with flying colors.
Navigation Drop-Downs
If a visitor cannot easily find his or her way through a website, this too can increase Bounce Rate (BR). To discourage visitors from leaving before taking a desired action, the navigation components of the site must be properly constructed and must function quickly and accurately.
On the Mental Health Treatment website, the main disorders, programs and contact information are clearly labeled at the top. There is also an “About Us” page for users to get to know a bit more about the company. Each navigation button is accompanied by a respective drop-down menu with subtopics that fall under that heading.
This provides the visitor an opportunity to reach specific information quickly, without the need for all of these links to appear when the parent topic has not been clicked upon. A design of this type allows the website to have better-defined topical info without a cluttered look.